Thoughtful skincare
Skincare that keeps it simple
Retinoids, salicylic acid, vitamin C and centella — in short routines that fit real life. Every product page lists the complete ingredient list.
Free shipping
On every order, to every country we ship to.
60-day money-back
Not satisfied? Return it within 60 days for a refund.
Full ingredient lists
The complete INCI on every product page.
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Start here
Three products to start with
Cleanse, then choose one retinoid for the evening: the serum or the night cream, not both. Add sunscreen every morning.
Salicylic Acid Refreshing Scrub CleanserA scrub cleanser with salicylic acid and fine silica particles. Use once a day.
349,00 SEK
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3A Retinol Evening SerumThree retinoids and peptides, in a lightweight evening serum.
599,00 SEK
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3A Retinol Night CreamA rich night cream with the same three retinoids. Use the serum or the cream, not both.
1 079,00 SEK
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Where do you want to start?
Our approach
Fewer steps. Full ingredient lists.
A good routine rarely needs ten products. A gentle cleanser, one or two well-chosen serums, a moisturiser and daily sunscreen are usually enough.
That is what we make — and we explain exactly how to use each formula, how often, and what not to combine it with.
How to start
A step-by-step start with retinoids
We recommend introducing retinoids gradually. This is the pace we suggest for the 3A retinol serum and cream — together with sunscreen every day.
Week 1
Two evenings
Apply a pea-sized amount to dry skin, then moisturise.
- Cleanse and let skin dry fully
- Serum or cream, not both
- Moisturise afterwards
Week 2–3
Three evenings
If skin feels comfortable, add a third evening.
- Some dryness can occur
- Pause a night if skin feels tight
- Keep the rest of the routine simple
Week 4 and on
Every other evening
Stay at this pace for as long as your skin feels comfortable.
- Alternate with a retinoid-free night
- Never with other retinoids or strong acids (AHA/BHA) the same evening
Every morning
Sunscreen, without exception
Retinoids can make skin more sensitive to the sun.
- Apply sunscreen every morning
- Reapply when you are outdoors
Ingredients
Four key ingredients, plainly explained
No proprietary blends. Here are our key ingredients and where you will find them — the complete INCI list is on every product page.
Retinoids
Vitamin A derivatives. Our 3A complex combines all three in the serum and the night cream. Evening use only, and always with sunscreen by day.
Retinol · Retinyl propionate · Hydroxypinacolone retinoate
Salicylic acid
An oil-soluble beta hydroxy acid (BHA). Found in our cleanser, serum, soap bar and clay mask.
Salicylic acid (BHA)
Vitamin C
An antioxidant ingredient. Our 5X serum and eye cream each contain five forms of vitamin C, such as ascorbyl glucoside and 3-O-ethyl ascorbic acid.
Ascorbyl glucoside · 3-O-ethyl ascorbic acid
Centella asiatica
A plant extract used as a skin-conditioning ingredient. Found in our toner, pads and mask, together with ingredients such as niacinamide and ceramide NP.
Centella asiatica extract · Niacinamide · Ceramide NP
The routine
Morning and evening
Four steps in the morning. In the evening, alternate retinoid nights with retinoid-free nights.
Morning
Salicylic acid scrub cleanser — work into a lather on wet skin, then rinse.
Centella toner — swipe on with a cotton pad or pat in with your hands.
5X Vitamin C serum — apply evenly after the toner.
5X Vitamin C eye cream — tap a small amount around the eye area.
Evening
The same cleanser — on retinoid evenings, use it in the morning only.
Centella pads — on the evenings you skip the retinoid.
3A retinol serum — start with two evenings a week.
3A retinol night cream — instead of the serum, never both on the same evening.
The range
Bestsellers
Sixty days to decide
Try the products for up to sixty days. If you are not satisfied, contact us and return the product, and we will refund you. One refund per product, per customer.
Questions
Answered, plainly
Anything else, write to us and a person replies within one business day.
How long does delivery take?
Orders are delivered within 5–10 business days from when they leave our warehouse, with free shipping on every order. You receive a tracking link by email as soon as your parcel ships.
I am new to retinoids — where do I start?
Start with the 3A retinol serum or cream two evenings a week, increase gradually, and wear sunscreen during the day. The plan above sets the pace.
Can I use salicylic acid and a retinoid together?
Yes, just not in the same routine. Alternate them — salicylic acid in the morning and your retinoid in the evening, or on separate evenings.
What if a product is not right for me?
Contact us and return it within 60 days of delivery for a refund under our money-back guarantee. Unopened products can also be returned within 14 days without giving a reason.